1st December. World AIDS Day. Out of these 365 days a year, this is the one day, we give ourselves a few moments to make sure, we haven’t forgotten those who are affected by this deadly disease and are doing our bit to stop the spread of this silent killer! Here’s to you a few initiatives that makes you realize how you too can CHANGE THE WORLD.
STARBUCKS took the RED campaign with their Tomorrow, every cup makes a difference. They pledged to donate 10¢ for every hand-crafted beverage for World AIDS Day.
APPLE took the world by storm when it turned RED for occasion. An inspiration for the others to follow suit.
NIKE’s turn your MILES to RED campaign still stands tall in the sphere of innovative campaigns that ran!
CONVERSE too took the plunge and they came up with one of the most witty campaigns that Connects, Communicates and Relays to the world!
GAP roped in celebrities to pass on the message to join the RED campaign and hell they have got a message here.